Article marketing is a strategy that you can use in your promotions. Using articles is one of the most effective ways to get targeted prospects to your websites. If you aren’t sure how you can use this type of marketing, you should start with some of these simple strategies.
First, find a keyword that is related to your niche. So, if you are trying to sell a product about making money on eBay, then you would want to find a keyword like “how to make money with eBay” or “eBay home business”. You should check to see how many competing pages are in Google for that keyword. So, jump onto Google and search for your keyword in quotations. This will tell you the number of pages in Google that are targeting that exact keyword. It’s best to find a keyword with less than 80,000 results – because you want to beat all of them and get up to the very top of the first page of results. So, write your article around that keyword and submit it to as many directories as you can.
A second strategy is to submit a well written article to directories and then post it with a link back to a blog where you have posted other high quality articles. You can then have an opt-in form on this blog so people can subscribe to a newsletter or you will give them a free gift. Then, you can use that list of people as a marketing tool. You can send them all kinds of marketing messages. But, try to mix in some messages with some really great information as well – that will help your list trust what you are telling them.
Another way is to create nicely written articles and then use them to sell affiliate products. The most popular article directory, EzineArticles, does not allow you to point your backlink directly to an affiliate link (like a ClickBank affiliate link). So instead, just buy a .info domain (they are very cheap) and redirect that domain to your affiliate link. Then you can use your backlink to point to your .info domain. See? There’s a way around everything.
If you are not using article marketing right now, then you should to start as soon as you can. Write some high quality articles about your niche and then use the article marketing strategies that have been presented. You can get a huge amount of visitors by doing this – and that could turn into a lot of sales.
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