A niche market is a focused, targetable portion of a market.
When we focus upon a niche market we are addressing a need for a product or service that is not being addressed by larger market players.
Why bother to establish a business in a niche market? Because of the great advantage of being almost alone there; other businesses might not be aware of your particular niche, and larger businesses usually will not want to bother with it, or may not be able to support the niche profitably.
This audio presentation suggests 4 niche marketing tips to get your thoughts flowing and to illustrate just what niche marketing is.