Measuring the traffic on our sites and learning more about our site visitors is vital to our ongoing success.
The more we know about our visitors the beter we can provide them with what they are looking for. Knowing where our visitors came from helps us to optimise our marketing and promotion efforts to be more cost effective.
There are many analytics tools on the market including free packages that come with most hosting services and, of course, Google Analytics.
I have long preferred to use Statcounter, it is simple to use and understand which Google’s offering is not and I have noticed that the numbers from Statcounter are very close to those from Google’s Adsense reports which, if you are using Adsense on your sites can be very handy.
Statcounter has free and paid versions, for many people there is never a need to pay for the service.
Here we feature a video package to download to your PC that shows exactly how to install Statcounter and implement it on your websites.
Free Internet Marketing Training Video: How to install and implement Statcounter on your websites.
