Podcasting Profits Package

A podcast is simply an audio file which can be accessed at any time that you want. I have a friend who downloads a whole load of these files every weekend and then listens to them over the course of the following week when he is travelling on business.

They can be a very good way to capture an audience as very many people use them as my friend does. A good podcast has his attention for as long as the file is playing.

Many people download them to their iPods and MP3 players, but the word ‘podcast’ has no connectionwith Apple or the iPod, just a happy coincidence for Apple.

So, if podcasts can be used to capture the attention of listeners who actively choose to listen to your message how do we go about making podcasts and incorporating them into our businesses?

Well, a good starting point is our Podcast Profits video training package! Here we cover the essentials of what a podcast is, how to make one and how to utilise podcasts in your business.

Here is the outline of the podcasting video training package, the first video is free to all site visitors, the second is for registered members and the next five are for full subscribers, just click the link to view the free training video or to sign up to view more of this great online business training material.

1)  Why Use Podcasting, and the tools that you will need in their creation and distribution.

In this video we answer the question ‘Why use podcasting?’ and look at how podcasts can help to brand you as an expert in your field. With an eye to cost we will be using only free tools in the podcast production process.

2) What content do we use in a podcast and what types of podcast are there?

Once you understand what a podcast is and their potential in your internet business you wil doubtless be starting to think about the content of your podcasts. The training covers basic research techniques to find hot topics to talk about. We also cover different podcast styles and how to handle each style to best effect.

3) Create a podcast program outline

By now we have sorted out the content for the first podcast but before recording we need to create an outline. An outline is not a script but is the framework of the program. By using an outline and so knowing the areas to be discussed there will be fewer errors, pauses and flubs which will save time and give a more professional result.

The training video will provide a sample podcast outline for you to follow and develop for your own needs.

4) Podcast recording

In this video we cover the actual process of recording the podcast. We look at the different recording scenarios and how to use the tools and software we covered in the first video.

This is a straightforward ‘howto’ video offering a walkthrough of the recording process.

5) Edit, polish and save your podcast recording

In every podcast, but particularly the early ones, there will be mistakes, it is a normal part of the podcast production process. In this video we cover how to remove the stumbles, pauses, hmms and errrms from the recording to give a much more professional and polished air to the podcast.

Here too we will learn how to add music to the beginning and end of the recording and finally we show how to save the recording as an MP3 file ready to be used by our new podcast audience.

6) Podcast promotion: How to use your blog as a podcast and make an RSS feed carrying your podcast.

In this video we teach how to use a Blogger blog as a podcast system. Then we train how to submit your podcasts to other websites eager to carry your recordings. lastly we use free tools to create a podcast RSS feed to enable you to syndicate your content even further.

7) Use iTunes and podcast directories for even more podcast distribution and audience building

In the previous video we made an RSS feed with the podcast, when the feed is uploaded to your website all sorts of possibilities open up. Now you can easily submit your podcasts to other sites. In this video we share many podcast directories you can use. You do not need to submit your podcast rss feed to every directory, just to the top sites and ones appropriate to your niche.

So, that’s it! How to use podcasting to increase the reach of your business, to build your personal authority as an expert in your field and use the internet in yet another way to grow your online business.