Make More eBay Sales
First, and as important to your success as anything you learn here, is clearly understanding how eBay users find things to spend their money on.
No matter what type of buyer they are, no matter where they come from, they all use the same tool to find auction ads;
“They use the search bar to type in general terms..!”
Very rarely do buyers check the “Search Title and Description” checkbox and start browsing the more specific results. Heck; the checkbox isn’t even an option on the front page of eBay, you actually have to do an “Advanced Search” to even have that option. This just confirms the importance of your title keywords.
Some do browse categories rather than search, but we’re mainly concerned with general majorities here, not exceptions to the rule.
In case you’re unaware, this means that most searches are ONLY CHECKING YOUR TITLE, not the words in the description area of your ad!!!
Experience tells me that, since you now know this, you are actually way ahead of 70% of the other eBay sellers out there; and that’s a very conservative estimate..!
Now that you have a clear understanding of the importance of your title keywords, here’s a priority list for precisely picking the right ones for each of your ads:
Take these rules literally, but understand that each of these will not apply to every ad that you run. You have a maximum of 55 characters allowed for your title and just try your best to achieve as many of these as possible in this limited space.
1. Obvious keywords that are specific to the product you’re selling and make sure that they are spelled correctly.
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