Lead Generation Training Course
Businesses need customers. It is something we do not need to be taught. All those customers have to come from somewhere and that’s where this detailed training course comes in.
Leads are the start of a system called a sales funnel wherein leads are the top of the funnel, the widest part, these become qualified prospects and, if we do the job of conversion correctly those prospects become clients, or buyers, and hopefully will stay with us for a long time.
So, we can see that lead generation is actually fundamental to the success of any business.
One way or another all leads cost money; even the ones that come from search engines such as Google, after all, our website cost money to build and maintain as does the SEM and SEO work that gets the rankings we need to get the traffic that might become our leads. So, even if we use our own labor our time has a cost.
Our training course here is going to take us through a system for finding leads and marketing those leads to other business. This is actually a complete business model showing you how to find leads within pretty much any niche and then sell them on to other companies that need new business.
This training is entirely applicable to any business that feeds itself with leads or that currently buys in leads from other lead generation companies. (Hmmm, that means all of us then, eh?)
The goal of this video training course is to teach you how to find qualified leads, of high quality rather than huge volumes of low-quality leads. This means that the approaches may differ from some other lead generation training. The validation for going for quality is that from industry statistics we know that only about 50% of leads in the sales funnel will ever convert, in most cases the conversion rate is much lower. If we can increase the conversion rate of our leads by only a small amount we increase will increase our profits significantly.
Outline Of The Lead Generation Video Training Course
Introduction and How this system works (concepts) Click to Watch Video 1
By now, you already understand the power of running a lead generation business. However, before you begin to implement the system, you have to know how it works, the basic concepts you must understand before getting started, and what tools you need. Once you understand these basic concepts, then you can move on to the action steps.
Finding businesses that will pay top dollar for your leads (removing the middleman) ...
It’s important to have fresh leads, and you can only start doing that, once you know exactly what businesses you want to start targeting. Now it would be smart if you targeted a very specific niche.
Now you’re probably thinking that this is going to be a ton of work, finding leads for a specific business. But actually, this video series will show you several strategies, that will show you how to reach many businesses, that will all pay you top dollar for your leads, and how you charge your own prices.
Understanding how to set the system up (action) ...
Once you’ve watched video one and two, you will understand how the system works. Now you can begin to put the pieces together. Now…how do you put the system together?
Well, now we can take some action, which we’ll do in this specific video. You’ll learn how easy it is to setup your system so you can start acquiring targeted leads to sell.
How to get Local Leads: Google Adwords Region Targeting feature ...
Now that video 1, 2, and 3 are out of the way, it’s time to start acquiring leads. Video 4 teaches you how to find local leads. While you can find market specific leads, it’s better to use this strategy for local leads, which do in fact sell at a higher rate.
This will take setting up your Google Adwords campaigns, but you’ll see how easy this feature is to get targeted local leads. Even if the business is not in your local area, you still can sell the leads.
How to get Local Leads: Craigslist ...
Craigslist is another great avenue to generate local leads, as well as general market specific leads, because a lot of people locally will search their Craigslist city, for items they want to “purchase”.
Notice I said the word purchase? This means, these are generally high quality qualified leads. However in this video tutorial, we will focus on local leads by using Craigslist.
How to get Market Specific Leads: Ebay Classifieds (online and offline businesses)...
In video 4 and 5, you learned how to acquire local leads to sell to offline businesses. Great!
Now it’s time to acquire market specific leads. Our goal here is to generate leads that online businesses can use. Even an offline business, that has an online presence could use these.
Now this does not mean you have to use video 6. You could create your lead generation business specifically around local leads and target only offline leads. That is entirely up to you. Ebay leads are great too, because people go there because they want to “buy” something, or have a good idea of what they want to buy. Notice I said the word buy? Again, this means these are generally high quality, qualified leads.
