When we are doing research often we want to get a fell for what is the most in demand, the trendiest, hottest on on the top of the wave.
For marketers who are often concerned with researching people’s buying activity the best known of the tools is (Google Trends) is of almost no use as it is almost totally concerned with news and current affairs ephemera.
A useful discovery is eBay Pulse a section of eBay devoted to watching the most popular, the most watched and most in-demand of everything in the eBay marketplace. If you are looking at selling physical products and want to find out the top rands, the most in-demand products and product categories and, sometimes, of you are lucky, catch a quick craze or fad then eBay Pulse is exactly where you need to be!
This video training introduces eBay Pulse and its capabilities and is well worth a watch if you are either using eBay as a marketplace or are selling or writing about physical products. Just a quick note, This video describes the version of Pulse seen at pulse.ebay.com there is a slightly different version visible at new-pulse.ebay.com but as far as I can tell the information in the video is relevant to both versions of eBay’s trend spotting toolbox.
Free Internet Marketing Video Training on eBay Pulse
